Culture Catlysts
Culture Catalysts is our monthly speaker series featuring visionary strategists, artists, creators, and organizers who join us in conversation to share their approach to breaking through the noise, spotting trends, and creating real change.
With the intention of creating space for shared learning, capacity building, and strengthening connections, we invite you to join our conversations to connect and learn more about the various ways we can more effectively and creatively approach cultural strategy.
Check out our most recent speakers below:
Melissa C. Potter | Executive Director, Content for Change at Paramount
SOME TAKEAWAYS
Impact is a Business Imperative. You can’t expect to build a successful business without building trust with your audience and to achieve this, you have to invest in their communities in meaningful ways.
You Can Start Small. Don’t wait on a big brand or budget to identify ways you can make an impact. Getting involved with your community and staying true to issues you’re passionate about is at the core of what drives sustainable impact.
The Right Response > Rapid Response. Change initiatives need to be more than a performative social post made in the moment. Slow down and act thoughtfully to create intentional change.
Charlene Polite Corley | Diverse Insights & Partnerships at Nielsen
SOME TAKEAWAYS
Where Did You Hear That? A lot of people are getting their news from social media. In 2024, the average person spends 81 hours a week with media, with 55% of that being consumption of video content. And while that might not surprise you, with a handful of quickly evolving elements like generative AI, we need to advocate standards and practices for reliable journalism.
The Intersectionality of It All: As media audiences become increasingly fragmented, folks will be rapidly dismissive if they don’t find the representation they’re looking for in content. Audiences are demanding authentic, diverse, and inclusive representation in the content they consume.